Help available for you
To export successfully to India you will need to learn not just about India, but also about the logistics involved. For example you will need to understand export documentation, regulations and licensing, labelling and marking, tariffs and foreign currency management. While you are doing your research, be sure to contact UK India Business Council, DIT, and other organisations that have the expertise and knowledge to guide you on the dos and do nots of exporting to India. If you are not sure if your product is right for India they can also help with in-county market research including competitor analyses and product feasibility assessments.
[Source – UKIBC]
DIT and partner contacts in India
Find a local DIT trade adviser if you are interested in finding out more about doing business in India. See: www.contactus.trade.gov.uk/office-finder.
Contact the DIT team in India for more information and advice on opportunities for doing business in India. See the ‘Resources’ section of this guide.
[Source – www.gov.uk/guidance/exporting-to-india]
Researching the Indian market
India is not a single national market. In India each state resembles a separate country, often with its own language, cultural practices and preferences. Different regions have different industry clusters. Therefore regional plans and good local research are needed.
You need to research market entry requirements in specific states using both desk research and market visits.
You need to determine whether:
there is a market for your product or service
your pricing is competitive
to localise your product
to adapt your business model
Find out more about marketing your goods and services in India by visiting: www.ukibc.com/india-guide/how-india/finding-customers.
Visit the Department for International Trade’s (DIT) events portal to find upcoming events and missions: www.events.trade.gov.uk.
Contact the DIT team in India for events and company launches at British High Commission locations. See the ‘Resources’ section of the guide for more information.
Contact: email@example.com or firstname.lastname@example.org at the UK-India Business Council (UKIBC), or to use DIT’s Overseas Market Introduction Service (OMIS) to research the Indian market. See: www.gov.uk/guidance/overseas-market-introduction-service.
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